Category Archives: SEO

New Launch: eCommerce Social Enterprise “I Heart Paws”

Welcome to our latest project from I Heart Paws, LLC. I Heart Paws a social enterprise, is comprised on a passionate team of…
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Google Updates Penguin: Real Time Core Algorithm Search

The latest release of Googles' new core algorithm was set to release yesterday September 23, 2016. Though it has taken over two years…
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Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your…
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The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When…
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Incorporation of Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to…
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Can Any Inbound Linking Hurt My Ranking?

The answer is simple - inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were…
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Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but…
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Online Search Engine Optimization Factors

Technology is changing everyday. The information you receive online, you would hope is the most relevant right? Well when it comes on to…
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Is Search Engine Indexing Necessary?

The simple answer is no - search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by…
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Google SEO ranking: What is SEO?

Technology is changing every day. The information you receive online, you would hope is the most relevant right? Well when it comes on…
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