Search engines like you. As you should like search engines as well. When it comes to large search engines they would like to drive traffic to you as long as you’re relevant and provide the best user experience. Every search engine doesn’t want to lose market share to another competitor between Bing and Google etc. When it comes to supplemental content some blogs or website would be nice to have this material. Imagine Amazon has a supplement content section that provides you with things that are relevant to what you are currently purchasing. For example, you’ve purchased a raincoat you may also have suggested content that helps you:
Care for the rain coat
Boots that are supplemental
Umbrellas that are supplemental
Maybe you have a food blog, you’d like to then link our supplement things for ingredients, pictures, forums, nutritional information. So every website is different. Not all will have a need for this kind of supplemental types of content but it can be used for other industries such as:
Real estate: Supplement mortgage calculators
Pet shops: Content linking to foods and funny cat videos
Depending on the type of website you have and the ranking that is currently based on each search engine, not having supplemental content may be a cause for lowered ratings as well. If you are looking for consultation on how you can create supplement content contact us at Zeall88 Business Consulting today.
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