Google SEO Ranking: Factor 18 Duplicated Content

Do you find yourself repeating the same things sometimes? Well try not to do it online or on your own website. Two indications in search engine’s perspective is:

1. You’re spamming content
2. You’re plagiarizing content

So if you find an article that may be relevant to a blog piece ensure that you give proper credit and/or summarize but not utilize the same language or content. Other main reasons when it comes to duplicate content is that search engines don’t know which one to rank. Imagine searching for something and the first page of results were all the same. Well they may rather just not show it all together. Included in this context search engines are not able to tell or find trust in your content. So keep the content separate especially when you have multiple versions.

Duplicate content does not only pertain to actual written content you can see. This type of content may also be varying URL’s when it comes to printing things or even images. One form of better practice is consider a 301 Redirect. We mentioned in one of our early factor posts. To combat duplicate content, having varying versions of a page with a redirect going to the original 1st version will positively impact your ability to rank well in search engines. Redirects take up less time to perform the rel=canonical tag passes the same amount of link juices.

We are online 24/7 at Zeal88 Business Consulting. Ask us a question, comment, or correct us via email and we’ll respond as quickly as possible – thanks in advance!