Is there a domain you are thinking of purchasing but it is either owned by someone else or it is on the market for purchase in the near future? We have looked at alot of factors regarding a domain but like a used vehicle there is history behind a used domain as well. Do your research.
There is always something different to rank your web presence online. Check into the WhoIS or the background of that domain if there is good or bad check for things such as:
- Content
- Inbound links
- Outbound links
What happens is in the search engine world it may have a new owner but that owner may be the same individual under a new name or company. A website with history in violation of guidelines and have penalties may have a difficult time getting results in search engines. Trend carefully, it may be more beneficial to your business to purchase a new domain name if possible.
We are online 24/7 at Zeal88 Business Consulting. Ask us a question, comment, or correct us via email and we’ll respond as quickly as possible – thanks in advance!
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