Keywords in your domain as opposed to factor 3 having the keyword being first can have a positional ranking in search engines. For many search engine consultants this type of practice is considered the exact match domains (EMDs). This is to get into the thought process as if you were the user. What would you search for if you were looking for a service or product. A quick brainstorm is simple. Think of something you’d like to eat: Burger now add in one of the following to the end of that:
- Tasty Burgers Near Me
- Best Burgers Around Me
- Bacon Burgers In Town
If those were considered domains with a www. And a .com ending the keyword phrase may be considered part of the exact match domain. Since algorithms are changing constantly we suggest you don’t make your domain too long or too specific.
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