Google SEO Ranking: Factor 23 Magnitude of Content Updates

Say you’re a law firm, that only deals with a certain type of law. This law also hasn’t changed too much year after year, but you’re also able to elaborate about the law in various different types of situations over time. Your changes may not be a lot but the magnitude of the content updates may be worth your time to update your website once every quarter. When it comes to full amount of changes here are some things that make it more impactful

Changes to important content matter: If or when determined by search engines that your content was deemed important then a signal will notify that this certain page should be ranked higher. Some things that are considered less important content include:

• Navigation pages
• Advertising or advertisement pages
• Less interacted pages with comments

If your pages are continually updated with providing personal maintenance such as checking links, ensuring that images are working, and it’s up-to-date the freshness signal will advise search engines to show your information first.  There are also things you could help or try to control regardless if you believe it could help your pages is user behavior. If you can consider a user reading an article for more than a few minutes that page is now considered more relevant in searches than someone peering over an article but notices it was written over 5 years ago. Though you’re not able to predict each individual user, you are able to try to draw them in and lower your bounce or exit rates.

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